Can you fight against gender stereotypes? ‘Yes you can’!

Mon 1 May 17 | Mummy Stuff | 9 comments

“Boys don’t cry!”

“Don’t ruin your pretty dress in the mud!”

“Football? You should’ve been a boy!”

“That colour’s a bit girly for him isn’t it?”

These kinds of comments get my blood boiling. Just the other day, my little boy rolled his eyes in an ‘entertaining’ high street toy shop (you know where) and said ‘but Mummy, this bit is only for girls…’ as the colour of the FREAKING FLOOR CHANGED TO PINK. And exhale.

If you’ve been following my blog for a while, you may have seen this little rant about shops stocking gender stereotypical pinks and blues. And my rather big rant about the nickname ‘princess’ for girls.

It’s not that I don’t like pink on girls, or that my little boy doesn’t love diggers, but what I hate more than anything is the way society pushes certain things on each sex, and refuses to accept that any child of either sex can love anything. Nothing should be ‘just for girls’, or ‘just for boys’.

Girl in Spiderman facepaint challenging gender stereotype

One very inspiring Mum is doing more than just ranting on her blog to try and set this straight. Cheryl Rickman has just launched a crowdfunding campaign on Kickstarter to get her children’s book published to show kids that all toys/clothes/colours/hobbies are for everyone and encourage them to be proud to be all that they are:

Have a look at this:

As soon as I heard about it I knew it was something I wanted to get involved with, and share with you too. The book is called ‘Yes You Can‘, and is targeted at 3 – 8 year olds. The main protagonists are outdoorsy, sporty and creative girls (who save the day of course!), but also features boys who love dolls and boys who love diggers.

“Because,” says Cheryl, “just as there is more to being a girl than being gentle and princessy, there is more to being a boy than being boisterous. There is nothing wrong with “girly girls” or “boisterous boys”, but when that is the only option presented to children, that is very limiting and restrictive.”

Painted picture of girl on skateboard with colourful hair

Painting an outdoorsy girl in the tree




The book’s written… but needs our support to get it published and into the shops to inspire our own little people.

Book cover of Kickstarter campaign 'Yes You Can'

I can’t quite believe there isn’t another book out there like this – something that is not only promoting self-belief and confidence in our children, whatever they want to be or do, but also defying outdated gender stereotypes.

I hope you’ll feel compelled to support Cheryl, like I have. I’ll be the first to review the book (and perhaps give one away?) if her campaign on Kickstarter is a success.

To back Cheryl’s inspiring project, please visit and share this post to let her know we’re totally behind her and go girl and all that cheesy stuff…

How do you feel about gender stereotyping? Let’s get talking about it below – I’d love to hear your thoughts, or how it’s affected you or your children.

3 Little Buttons


  1. jeremy@thirstydaddy

    love it. My daughter was Captain America last year for Halloween and this is something that I’ve ranted about on more than one occasion also. Kids are kids, let’s just let them be #dreamteam

  2. Daydreamer mum

    Oh this is brilliant!!! My eldest girl has fought with this from being tiny.She’s never been drawn to pink or dresses and it just seems to mess with people’s minds. At 14 now , and into sports rugby in particular it amazes me to hear people saying things like “you don’t want to be playing rugby and getting your pretty face spoilt” Thankfully she’s more than capable of putting people straight but it just makes no sense people not just being able to let kids be themselves. This book looks fab #dreamteam

  3. susankmann

    This is fab. I think my boys and little girl would love this book x

  4. mealsandmakes

    This looks like a great book. I was told once that my daughters were ‘doing a boys activity’ because they were playing with sticks! Kids should just be themselves. #BlogCrush

  5. The Fat Girl

    Love the sound of this book and totally agree with you about letting kids be who they want to be #blogcrush

  6. mamagrace

    It’s awful. It’s so obvious in society and it limits and impacts girls and then women. I’m working on a poem about it now because I want my daughter to be free to be her and not be defined by others. #BlogCrush

  7. Nicole

    Sounds like a super book… it’s SO IMPORTANT to not gender stereotype at that impressionable age. Kids are kids, let them follow their choices.

    • Kimberly

      Couldn’t agree more! X

  8. Lucy At Home

    Yes! What a fab idea! I have 2 girls, and whilst they love all things princess-y and pink, they also have cars and a garage, and love climbing trees. Well done for breaking down the stereotypes #blogcrush


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Who is Media Mummy?

I’m Kimberly, a London/Surrey based juggler of many balls including a TV career, motherhood & this blog malarky. Quite a lot of people follow me apparently, although about 65 million others in the UK don’t. But hey – sometimes the cool crowd is small…


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